Al Masaood Automobiles Wins Nissan Global Award 2025

Al Masaood Automobiles (AMA), the trusted and exclusive Nissan distributor in Abu Dhabi, Al Ain, and the Al Dhafra Region, has been honoured with the prestigious Nissan Global Award 2025. This award recognises the company’s exceptional performance and significant contribution to Nissan’s growth and excellence during the 2024 fiscal year (April 2024 – March 2025).
During a high-profile ceremony held at Nissan’s Global Headquarters in Yokohama, the award was presented by Ivan Espinosa, President and Chief Executive Officer, Nissan Motor Corporation, to Irfan Tansel, Chief Executive Officer, Al Masaood Automobiles, in the presence of Humaid Al Masaood, Director, Al Masaood Group – representing H.E. Masaood Ahmed Al Masaood, President of Al Masaood Group of companies; Guillaume Cartier, Global Chief Performance Officer, Nissan Motor Corporation; Thierry Sabbagh, DVP, President – Middle East, KSA & CIS, Nissan & INFINITI; and senior executives from both organisations.
Subsequently in Abu Dhabi, the accolade was presented by Thierry Sabbagh, DVP, President – Middle East, KSA & CIS, Nissan & INFINITI to H.E. Masaood Ahmed Al Masaood, President of Al Masaood Group of Companies, in the presence of H.E. Tariq Al Masaood, Director, Al Masaood Group; Irfan Tansel, Chief Executive Officer, Al Masaood Automobiles; along with senior executives from Nissan and Al Masaood Automobiles.
Nissan Global Award is an annual programme that recognises the highest performing dealers worldwide. The Award for the National Sales Companies (NSCs) is presented to those with outstanding achievements selected from two different groups categorized by market size. Winners are evaluated for their performance and achievements across key functions, including Sales, Aftersales, Marketing, Customer Quality (CQ) and Dealer Network Development (DND). Al Masaood Automobiles has once again demonstrated its industry-leading performance, surpassing targets in each of these critical areas, and reinforcing its reputation for delivering outstanding customer satisfaction and business success in the region.
This marks the third time Al Masaood Automobiles has earned the esteemed recognition, having previously received the award for 2013 Fiscal Year (April 2013 – March 2014) and 2019 Fiscal Year (April 2019 – March 2020), reflecting its consistent and sustained performance across all business areas.
In 2024 Fiscal Year (April 2024 – March 2025), Al Masaood Automobiles’ record-breaking success was underpinned by an innovative and customer-first strategy. The company spearheaded a suite of pioneering digital initiatives, including a fully-integrated online service booking system, customer communication platforms, and digital retail experiences. These enhancements, paired with continuous investment in state-of-the-art training programmes and robust aftersales support, resulted in exceptional customer satisfaction levels, a testament to the company’s relentless pursuit of operational excellence and customer-centric innovation.
H.E. Masaood Ahmed Al Masaood, President of Al Masaood Group of Companies said, “Customers are truly at the heart of everything at Al Masaood. This recognition is a clear reflection of our commitment to providing them with the highest quality of products, services, and experiences. Al Masaood Automobiles continues to set industry benchmarks by delivering exceptional customer experiences and driving innovation. We look forward to further strengthening our partnerships with Nissan and all our partners and continuing to elevate the dynamic automotive landscape of the UAE.”
Irfan Tansel, CEO of Al Masaood Automobiles, commented: “Winning the Nissan Global Award again this year is a monumental recognition for the extraordinary efforts of every member of the Al Masaood Automobiles team. It is the result of years of focused strategy, long-term vision, adaptability, and an unyielding promise of excellence to our customers. Our investments in digital transformation, cutting-edge training, and operational efficiency have enabled us to not only meet but consistently exceed both targets and expectations in every aspect of the business.”
Thierry Sabbagh, Divisional Vice President, President – Middle East, Saudi Arabia, CIS – Nissan & INFINITI, “The Middle East continues to stand out as one of Nissan’s most important regions globally, setting benchmarks that are now being recognized on the world stage. Today’s recognition to Al Masaood Automobiles highlights not only the strength and excellence of our regional partner, but also the high standards we uphold, and the shared commitment to delivering exceptional customer experiences. This achievement reflects how collaboration, innovation, and customer-centricity across our network in the region can meet and exceed Nissan’s global benchmarks. Our heartfelt congratulations to the entire Al Masaood Automobiles team!”
This prestigious award adds to Al Masaood Automobiles’ impressive roster of accolades, a testament to its leadership in the UAE’s automotive sector and its ability to continuously adapt and evolve in a fast-changing industry.
Looking ahead, the company aims to continue to drive innovation, embrace digital transformation, and enhance the customer experience in a rapidly evolving automotive landscape.