MYNM Ford Powers Rosie Stancer’s Incense Route Expedition 2025

Across Ancient Sands, a Modern Journey Takes Flight

A journey like no other is unfolding across the Kingdom. Under blazing sun, star-filled skies, and through landscapes steeped in thousands of years of history, British endurance explorer Rosie Stancer is redefining the limits of human spirit on The Incense Route Expedition 2025. Now more than a month into her mission, Rosie has surpassed 34 days and 5,376 miles, advancing through Saudi Arabia on foot in a challenge that blends endurance, cultural discovery, and emotional connection with the land.

At her side, every step of the way, stands a modern champion of capability and reliability — the 2025 Ford All-New Expedition, proudly sponsored by Mohamed Yousuf Naghi Motors (MYNM) Ford as the expedition’s official support and logistics vehicle. Engineered for strength, comfort, and endurance, the All-New Expedition is more than transportation — it is a mobile lifeline, enabling this extraordinary adventure to continue safely across deserts, valleys, and city landscapes.

From Hima, where ancient inscriptions whisper the stories of civilizations, Rosie has traversed shimmering dunes, sweeping canyons, and towns rich with warmth and welcome. Each stride celebrates the soul of Saudi Arabia — its breathtaking geography, thriving heritage, and the hospitality of its people. Having reached the spiritual gateway of Madinah, she now directs her determination toward the sacred destination of Makkah, where the next defining chapter awaits.

Rosie Stancer shared her reflections: “Walking through Saudi Arabia has been one of the most humbling journeys of my life. From historic Hima to the serenity of Madinah, every step has revealed a new story, a new horizon, a new sense of purpose. As I move toward Makkah, this journey is no longer just a test of endurance — it is an honor, a learning, and a deep connection with this magnificent country and its people.”

For MYNM Ford, this partnership reflects a shared belief in progress, courage, and purposeful exploration. The Ford Expedition 2025 is designed to conquer the Kingdom’s most demanding terrains, allowing Rosie and her team to remain focused on endurance, cultural discovery, and the emotional power of movement.

As Rosie advances toward Makkah and the expedition enters its next phase, the world watches. A union of human determination and engineering excellence continues forward — step by step, mile by mile, story by story.