Furless Permanent Opens Its First Branch in Saudi Arabia, Bringing the World’s Leading Electrolysis Center to Riyadh

International expansion responds to growing demand for advanced aesthetic treatments as Kingdom’s beauty sector flourishes under Vision 2030

Riyadh, Saudi Arabia, 11 January 2026:  Furless Permanent, the world’s largest electrolysis center dedicated to permanent hair removal, has officially launched its first branch in Riyadh, Saudi Arabia at Al Faisaliah Mall, marking a major milestone in the brand’s regional expansion and its commitment to the Kingdom’s thriving wellness industry.

The opening comes as Saudi Arabia’s beauty and personal care market continues its rapid growth, driven by increasing consumer demand for premium aesthetic services and advanced treatment technologies. Furless Permanent arrives in Saudi Arabia with a trusted reputation across the region, known for permanent results carried out by expert electrologists, through the only FDA and AMA-approved method of permanent hair removal: electrolysis. For thousands of women and men who have travelled to Dubai and Abu Dhabi for their treatment, the Riyadh opening turns what was once a journey into a convenient local service, bringing world-class treatment closer to home.

Founded in 2016 by beauty business entrepreneur Mariela Marcantetti, Furless Permanent has grown from a single treatment room to an international footprint, with five main branches across the UAE, and now its sixth in Saudi Arabia.

“Opening in Saudi Arabia is a landmark moment for us,” said Mariela Marcantetti, Founder and CEO of The Furless Group. “We’ve seen strong demand from Saudi clients for many years, and we are thrilled to make our expertise accessible locally. Our focus remains on offering customized treatment plans, the best electrolysis technology, expert electrologists, and continuous client support throughout their permanent hair removal journey.”

Electrolysis remains the only permanent method of hair removal approved by the FDA and AMA, and Furless Permanent has refined it into a luxury experience. Each client begins with a personalized consultation, followed by a structured assessment and treatment plan designed by a licensed electrologist. The technique is precise, targeting individual follicles using state-of-the-art electrolysis equipment, accessories and advanced technologies and software to deliver lasting results on all hair colors, including blonde, grey, white and red, and on all skin tones. It also offers an effective solution for those with PCOS or hormone-related hair growth, areas where other hair removal methods often fall short.

The Riyadh branch carries forward Furless Permanent’s signature experience, combining privacy, calm surroundings, and a carefully curated environment designed for comfort, discretion, and confidence at every stage of the journey. It offers private consultation and treatment rooms equipped with the latest technology and most advanced electrolysis machinery available today. Treatment packages start from SAR 200 per 15 minutes, with complimentary consultations and assessments and customised plans tailored to individual needs. Clients can also choose between Pay-As-You-Go options or curated packages to offer more accessible long-term deals.

The launch in Saudi Arabia is a part of Furless Permanent’s strategic expansion across the Middle East with plans to open further locations in and outside the Kingdom in 2026.

Furless Permanent Riyadh branch is located in Al Faisaliah Mall, Plaza Level, 2nd floor, P22, Olaya Street, Riyadh, Saudi Arabia. The center welcomes clients from 10:30 am – 9:00 pm from Saturday to Thursday and 2:00 pm – 11:00 pm on Fridays.