Snowflake powers Red Sea Global’s AI transformation to enhance guest experience in Saudi Arabia

Snowflake, the AI Data Cloud company, has been appointed by Saudi real estate developer Red Sea Global (RSG) to accelerate its digital transformation by deploying advanced AI and data solutions across its operations. With Snowflake, RSG is enhancing guest experiences, simplifying deployment of AI, and establishing scalable AI capabilities that support the Kingdom’s ambition to be a global leader in AI.
The developer and hospitality management company previously faced delays in scaling AI models, limitations in local infrastructure and operational expertise, and fragmented data across systems. By using Snowflake Cortex AI, RSG now benefits from the flexibility of a hyperscaler-agnostic platform and has moved from proof-of-concept response times of 45 seconds to near real-time insights, eliminated data silos by consolidating multiple dashboards into a single source of truth, and simplified operational deployment.
With Snowflake Cortex AI at its core, RSG has built AI Destination Assistant (ADAI), a next-generation AI solution that ingests data across bookings, mobility, flights, and hospitality services, and responds to natural language queries with trusted, accurate, and instant insights. For instance, employees can ask “how many pregnant women are coming to the destination,” to ensure its medical readiness and guest safety.
For analysts, ADAI delivers the answer, the SQL query, and additional insights, serving as an “analyst in the pocket.” This has reduced IT overhead, eliminated costly GPU infrastructure and MLOps requirements, and shrunk time to insight from weeks to seconds. Employees are no longer dependent on business intelligence teams and can make faster, data-driven decisions that improve service quality by anticipating guest needs, enabling smarter planning, higher safety standards, and better experiences.
Ali Al-Ismail, Country Manager for Snowflake KSA, said: “RSG is setting the benchmark for AI adoption in Saudi Arabia by using Snowflake Cortex AI to implement advanced large language models and agentic AI at scale. By centralizing data, removing infrastructure barriers, and empowering staff with real-time insights, RSG is unlocking measurable cost savings, productivity gains, and improved customer outcomes. We are proud to support RSG in using the AI Data Cloud to redefine hospitality management.”
Sultan Moraished, Group Head of Technology and Corporate Excellence, Red Sea Global, said: “Leveraging Snowflake has enabled RSG to address the technology and operational barriers that previously limited our data and AI capabilities. With Cortex AI powering our ADAI platform, we have moved from slow proof-of-concept models to near real-time insights that help us plan smarter, deliver greater efficiency, and enhance the overall guest experience. This is enabling us to reimagine how we manage our destinations, while contributing to the Kingdom’s Vision 2030 goals through advanced use of AI and data.”
Snowflake’s support of RSG reflects KSA’s wider push to integrate AI across industries as part of Vision 2030. According to PwC, the Kingdom is expected to gain up to US$135.2 billion from AI by 2030, the largest economic boost in the region. With the nation’s public cloud market projected to reach $13.97 billion by 2033, and 81% of CEOs already embracing AI, organizations like RSG are demonstrating how having the right data strategy is driving successful AI outcomes.
Snowflake recently honored RSG with the AI Visionary Award 2025 at the Smart Data & AI Summit (SDAIS) 2025 in recognition of its ADAI solution, which transforms business AI capabilities and elevates customer experiences. The accolade underscores the company’s role in driving future AI innovation and highlights Snowflake’s commitment to enabling future AI innovation in the Kingdom.
Looking ahead, Snowflake is working with RSG on developing autonomous actions within the platform, moving toward a fully agentic AI system that reduces manual intervention and improves responsiveness.