7awi Media Group Launches PetMoments, the UAE’s First Dedicated Pet LifestylePlatform

New consumer research reveals a booming yet underserved community of pet parents across the Emirates, signaling a clear market opportunity for brands

7awi Media Group, one of the leading digital media and technology companies in the MENA region, today announced the launch of PetMoments, a new platform dedicated to celebrating and serving the UAE’s rapidly expanding community of pet parents

The launch is backed by first-party research conducted in April 2026, offering fresh insights into pet ownership, spending habits, and consumer expectations, revealing a highly engaged yet underserved audience.

The UAE Pet Parents Consumer Habits Survey was conducted in April 2026, capturing responses from 309+ pet owners across Dubai, Abu Dhabi, and Sharjah.

The findings highlight a community that is emotionally invested, digitally engaged, and willing to spend, yet still seeking better access to trusted information, affordable services, and meaningful brand experiences:

68% of pet parents adopted or rescued their pets, reinforcing a values-driven, care-first mindset
43% spend AED 200–500 monthly, while 28%+ spend above AED 500, indicating strong and consistent purchasing power
83% are interested in discount coupons for pet-related products and services
90% are open to subscribing to newsletters for offers and updates
Top spending categories include:

Pet food (88%)
Grooming (57%)
Veterinary services (56%)
Additionally, 54% prefer shopping online, followed by pet shops (27%), while quality (68%) remains the top factor when choosing pet food, far outweighing vet recommendations, brand, and price.

The UAE’s pet ownership landscape has undergone a quiet transformation. Cats and dogs dominate, owned by 65% and 42% of respondents respectively; however, the community also includes birds, fish, horses, rabbits, and exotic animals. What unites these pet parents is a shared set of frustrations: high veterinary costs, a shortage of pet-friendly public spaces, and a lack of reliable information.

PetMoments was built in direct response to these unmet needs. As a 7awi Media Group property, it leverages the company’s decade-long expertise in Arabic and English digital content, audience engagement, and brand partnerships to serve a community that has been largely overlooked by mainstream media in the region.

“At 7awi, we are always listening to what communities need before the market catches up. Our research made it undeniably clear: the UAE is home to a passionate, highly engaged community of pet parents who are spending significantly yet feel underserved by both media and brands. PetMoments is our answer to that gap; a trusted, joyful space where pet parents can find the content, deals, and connections that matter to them. We are also opening the door to forward-thinking brands that understand the value of showing up authentically for this audience,” said Anas Abbar, Group CEO of 7awi Media Group.

PetMoments will serve the UAE pet community through:

Engaging editorial content on pet care, health, nutrition, and lifestyle (Arabic & English)
Curated deals and exclusive offers across food, veterinary care, grooming, and boarding
A trusted community hub connecting pet parents with vetted providers and services
A dedicated newsletter delivering expert advice, updates, and promotions
Brand partnership opportunities, including sponsored content, product features, competitions, and events
7awi Media Group is actively inviting brands operating in or looking to reach the UAE pet parent community to explore partnership opportunities with PetMoments. Whether you are a veterinary clinic, pet food brand, grooming service, travel company, or retailer, PetMoments offers direct access to a high-intent, loyal, and fast-growing audience